Scope of Work
Brand Identity
Digital Ads
Event Activation
Content Planning & Calendar
Packaging Design
Overview
Made From Mushroom was created to challenge the traditional coffee experience. Combining premium instant coffee with functional mushrooms such as Reishi, Cordyceps, and Lion's Mane, the brand offers sustained focus and energy without the jitters or afternoon crash often associated with regular caffeine.
Nu Ground partnered with the founders from day one, developing the brand from the ground up: from market research and positioning to identity design, content strategy, and launch campaigns.
The Challenge
The challenge was to position mushroom coffee as a smarter alternative to traditional coffee, delivering focus and energy without the crash, and not just another wellness supplement.
Research & Strategy
Our research revealed an opportunity between traditional coffee and wellness supplements. While coffee delivers energy, it often comes with jitters and crashes. Made From Mushroom was positioned as a better alternative: combining the familiarity of instant coffee with functional mushrooms that support sustained focus and performance.
Focus without the crash.
Brand Identity
The identity was built around the intersection of nature and science. Inspired by laboratory systems and ingredient research, we created a bold, functional visual language that communicates credibility, performance, and clarity.
Brand Application
We extended the brand across packaging and digital touchpoints, creating a cohesive experience from first impression to purchase.
Social Media & Content
To support launch and long-term growth, we developed a content framework designed to educate, engage, and convert.
